Electric vehicles are more than clean transport. They are key to the distributed energy ecosystem. Unlocking their potential requires smart (V1X) and bidirectional (V2X) charging, both essential for seamless grid integration and maximizing the value of electric vehicles as flexible energy assets.Such solutions help EV owners cut costs and generate revenue while enabling grid operators to manage congestion, enhance stability, and support a cleaner energy transition.This session will explore business models for cost-effective V1X and V2X integration, focusing on grid-EV interaction and demand-side management in residential and commercial settings.