Florian Mayr

Job Title
Partner
Company
Strategy&
Country
Germany

Florian Mayr is a recognized expert in deals strategy, with a particular focus on energy transition and storage.

As a Partner at Strategy&, the global strategy consultancy of PwC, Florian guides clients through the complexities of the energy transition landscape. His expertise for renewables and cleantech is invaluable to financial investors, major corporations, and cleantech innovators, offering insights through due diligence processes, value creation strategies, and strategic development. Florian is also active in authoring industry publications and social media content and is a sought-after speaker, especially on topics related to energy storage.

Before joining Strategy&, Florian spent two decades in senior roles at cleantech advisory boutique Apricum, RWE, and McKinsey, consistently focusing on the energy sector, particularly on renewables and cleantech. He holds master's degrees both in engineering and business administration from the Technical University of Berlin.

May 06, 2025Conference Highlights & Preview

May 06, 2025Welcome and Introduction

May 06, 2025Panel Discussion

May 06, 2025Closing

Sessions
Session
How to Win on the BESS Integration Playing Field

Tuesday, May 06, 2025, 11:30 am - 01:00 pm

ICM München Room 5

While global battery energy storage system (BESS) deployment is growing at a rapid pace, system integration remains a crucial but challenging step in the value chain. Increasing margin pressure from low-cost competition, changing customer demands and regulatory uncertainty are some of the most common challenges. To win on this playing field and to remain competitive, players must constantly adapt, differentiating themselves with new products and technologies, while reducing prices.In this panel, global BESS integrators share their successful approaches and lessons learned to win in an ever-dynamic market.

Session
The smarter E Europe Conference Opening - Flexibility Drives Change

Tuesday, May 06, 2025, 09:30 am - 11:00 am

ICM München Room 1

A fully renewable energy system requires more than just expanding generation capacity - it demands intelligence, flexibility and seamless integration across the electricity, heat, and mobility sectors. The Conference Opening sets the stage for a high-level dialogue on how digitalization, storage solutions and sector coupling can ensure a reliable 24/7 renewable energy supply. Experts will discuss regulatory advancements, innovative business models and cross-industry as well as cross-sector synergies that pave the way forward. What has already been achieved - and what critical steps must follow to turn ambitious goals into reality?

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